Say Hello to the
Composable Personalisation Alliance
The Alliance brings together the global scale and deep expertise of WPP companies Ogilvy One, VML, and AKQA, with WPP's pioneering AI capabilities, award winning experience design, and pre-composed best in class solutions to empower brands. The Alliance aims to enable brands to adapt quickly to changing business needs, accelerate ROI, and deliver exceptional personalization and customer relationship excellence.
The WPP Composable Personalization Alliance
Through the power of strategic partnerships, WPP has developed a unique customer relationship optimization and personalization alliance with best-of-breed MACH-certified technologies.
The Alliance aims to enable brands to adapt quickly to changing business needs, accelerate ROI, and deliver exceptional personalization and customer relationship excellence.
WPP's proven best practices
Cutting-edge technology methodologies, and seamless integrations, combined with best-of-breed MACH-certified technologies mParticle, Dynamic Yield and Braze, allows brands to:
Make every customer interaction count
Leverage real-time insights to tailor every customer touchpoint, ensuring each interaction is meaningful and drives engagement.
Eliminate guesswork
Harness advanced analytics and proven methodologies to remove uncertainty, allowing you to take bold, data-driven actions with confidence.
Effortlessly adapt
Stay agile with a composable approach that enables quick adaptation to new challenges, keeping your brand ahead of the curve in a dynamic market.
Technology Partners
Our alliance leverages best-in-class technologies to deliver exceptional personalization experiences.
INFORM CUSTOMER DECISIONS WITH REAL-TIME INSIGHTS AND PREDICTIONS WITH MPARTICLE.
ENHANCED INSIGHTS AND AUDIENCES WITH MASTERCARD.
TEST, LEARN AND DEVELOP REFINED PERSONALISATION LOGIC WITH DYNAMIC YEILD BY MASTERCARD.
ACCELERATED OPERATIONS THROUGH STANDARDIZATION AND AUTOMATION COMBINED WITH WPP AI.
OPTIMISED CUSTOMER ENGAGEMENT EXECUTION WITH BRAZE.
Bringing Composable
Personalisation
to Life...
Thought leadership, Stories and Spotlight Work from across the Alliance
Unlock Explosive Growth: The Composable CRO Playbook
This playbook emphasizes the power of deep customer empathy, composable technology architectures, AI-driven personalization, real-time responsiveness, and continuous experimentation.
Brands that fail to invest in CRO risk hemorrhaging revenue, while those who adapt will capture market share and achieve sustainable growth.
The Braze, Wendy's and VML Experience
Explore how Braze and VML revolutionized Wendy's customer engagement in just 56 days by transitioning to the Braze platform, sharing insights into challenges, strategies, and results.
This case study demonstrates the power of composable technology in creating personalized customer experiences at scale.
Ready to transform your customer relationships?
Discover how Composable Personalization Alliance can help your brand deliver exceptional customer experiences.
Alliance Centres of Excellence
Powered by WPP's leading agencies, delivering exceptional digital experiences and innovative solutions.
Ogilvy
Pioneering personalized customer experiences through creative excellence and data-driven insights.
VML
Creating connected brand experiences that drive growth through technology and innovation.
AKQA
Designing transformative digital products, services and experiences that deliver measurable impact.